Experience & Expertise

This page is still in the process of being constructed.

Web Design & Development

I started building web sites in early 2000 when I co-founded EtchedWeb, LLC while studying for my GRE in Psychology. My partner and I built web sites from scratch back in the day for clients using Macromedia’s Dreamweaver (now Adobe) and Fireworks, and gradually focussed on building management systems for E-Commerce and SEO (search engine optimization). In the early 2000s, there was no content management platforms such as WordPress, Joomla, Magento as affordable solutions for our customers so we had to build our own. This solution proved to be extremely viable for our clients as the automation allowed them to manage sales volumes of 20-100 daily transactions with minimal staff. We also realized that by focussing our efforts on search engine optimization, architecting the site to be easily found by search engine robots and targeting specific keyword-rich link anchor text, we could potentially improve our rankings on Google and the other search engines. Our sites started appearing in the top 5 search engines for competitive keywords, we did well!

WordPress

I love WordPress. Having built small and large content management systems from the ground up, such as Ektron, I believe WordPress is the most search engine friendly solution to date. Plugins are easly and cheap to install, allowing web developers to build robust solutions in a modular fashion. With a multitude of responsive WordPress templates created in the marketplace, I now help clients select the most suitable template and focus on implementing a WordPress solution that they can continuously maintain. I also train clients on how to manage their WordPress sites, be it blogging or e-commerce management.

E-Commerce

I have built quite a fair share of e-commerce sites over the years, from custom sites to Yahoo stores, Ektron CMS and now WordPress WooCommerce. I now push WordPress WooCommerce solutions for my projects I’m involved in as they provide the most robust features at an unbeatable price!

Graphic & Logo Design

I’ve created numerous brands over the years and have designed my fair share of logos and graphics for branding and messaging. Please see my portfolio or AZENCE for a sample of previous design work.

Content Management

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Graphic & Logo Design

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SEO & Social Media

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